![]() ![]() It Is All About ‘Bots’Ī bot is a program that is developed to perform repetitive tasks with a high degree of accuracy and speed.īots are generally used for web indexing (indexing the contents of websites).īut they are also widely used for malicious purposes like: It is not very hard to artificially inflate organic search traffic in GA and then boast about one’s marketing efforts in front of client/boss.Īny person who can benefit financially, in any shape or form, by sending fake traffic can send fake hits to your GA property. Yes I want the ebook Who Could Possibly Benefit From Sending Fake Traffic?Īffiliates are most likely to benefit from sending fake traffic as they get a commission. Internet marketers (particularly SEOs) can also benefit from sending fake traffic. Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles Do you want to set up Google Analytics 4 (GA4) fast and correctly? What that means, a spammer can send fake referral traffic, fake organic traffic, fake direct traffic, fake traffic from social media etc.Ī spammer can fake events, virtual pageviews, screenviews, hostname, request URI, keywords and even transaction and item data. A hit can be a ‘pageview’, ‘screenview’, ‘event’, ‘transaction’ etc.Ī fake hit is the one which is generated by a program or a bot instead of a result of a living breathing human being who interacted with your website.Īt present, it is possible to fake any GA hit :( In the context of Google Analytics, fake traffic is defined as one or more fake hits sent to your GA property.Ī ‘hit’ is that user interaction with your website that results in data being sent to your Google Analytics property. Introduction to fake traffic in Google Analytics In this article, I will show you how to minimise or even completely eliminate the negative impact of fake traffic on your GA reports. If your Google Analytics is getting referrer spam, ghost spam or any other type of fake traffic or you would like to know whether you are getting such type of traffic then this article is for you. Take the help of a system administrator.Method #4: Block the user agents used by spambots.Method #3: Block the IP Address Range Used by Spam Bots. ![]()
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